Privacy Policy

Effective Date: January 16, 2025

At EliteSkiGear, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, eliteskigear.com, or use our services. This policy is an integral part of our overall Terms and Conditions and should be read in conjunction with that document. By using our website and services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect several types of information from and about users of our website, including:

  • Personal Information: This is information that identifies you as an individual, such as:

    • Contact Information: Your name, email address, postal address, phone number.

    • Account Information: Usernames and passwords for your account on our website.

    • Payment Information: Credit card details, billing address, and other payment-related information used for processing purchases. (Note: We utilize secure third-party payment processors and typically do not store your full credit card number.)

    • Order Information: Information about the products you purchase, your order history, and related communications.

    • Communication Information: Records of any communication you have with us, including emails, chat logs, and customer support tickets.

  • Non-Personal Information: This is information that does not identify you personally, and may include:

    • Website Usage Information: Data about how you use our website, such as pages you visit, links you click, and the duration of your visit.

    • Device Information: Information about the device you use to access our website, including the device type, operating system, browser type, IP address, and mobile device identifiers.

    • Location Information: General location data derived from your IP address. We may request your explicit permission to collect more precise location data if needed for specific services.

    • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity and preferences. See our “Cookies” section below for more details.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Order Fulfillment: Processing your orders, shipping products, and handling returns and exchanges.

  • Account Management: Creating and managing your account, providing customer support, and responding to your inquiries.

  • Personalization: Tailoring your website experience by displaying products, promotions, and content that we think you might be interested in.

  • Communication: Sending you order confirmations, shipping updates, and promotional emails or newsletters, if you have opted in to receive them.

  • Website Improvement: Analyzing website usage data to improve our website, services, and user experience.

  • Fraud Prevention: Detecting and preventing fraudulent transactions, unauthorized access, and other illegal activities.

  • Legal Compliance: Complying with applicable laws, regulations, legal obligations, and requests from law enforcement or other governmental authorities.

  • Marketing: Sending you promotional and advertising communications, but only if you have opted in to receive these. You can opt out of marketing communications at any time.

  • Internal Research: Conducting internal market research and analysis to improve our offerings.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • Service Providers: We share information with third-party service providers who help us operate our website, process payments, fulfill orders, deliver products, manage customer communications, and provide other services. These providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.

  • Payment Processors: We share your payment information with secure third-party payment processors to process your transactions. We do not store your full credit card number.

  • Shipping Carriers: We share your shipping address and contact information with shipping companies to deliver your orders.

  • Legal Compliance: We may disclose your information when required by law, such as in response to a subpoena, court order, or other legal process.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

  • With Your Consent: We may share your information with other third parties if you provide us with explicit consent to do so.

  • Affiliates & Partners: We may share information with our parent company, subsidiaries, joint ventures, or other companies under common control with us to improve our products and services and provide marketing.

4. Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, alteration, or disclosure:

  • Encryption: We use secure socket layer (SSL) encryption technology to protect sensitive information transmitted over our website.

  • Access Controls: We restrict access to personal information to authorized personnel only, who are required to adhere to strict confidentiality obligations.

  • Physical Security: Our facilities are protected by physical security measures to prevent unauthorized access.

  • Regular Security Assessments: We conduct regular security assessments and updates to ensure the effectiveness of our security measures.

  • Data Minimization: We limit the amount of personal information we collect to what is necessary for our legitimate business purposes.

  • Data Retention: We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy and as required by law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information about your browsing activity and preferences. Cookies are small text files that are placed on your computer or mobile device when you visit a website. We use cookies for the following purposes:

  • Essential Cookies: These cookies are necessary for the website to function properly, such as maintaining your login session and enabling you to place orders.

  • Analytics Cookies: These cookies allow us to track website usage and performance, helping us improve our website and services.

  • Advertising Cookies: These cookies allow us to show you targeted ads based on your browsing history and interests, but only if you have opted into marketing.

  • Preference Cookies: These cookies help us remember your preferences, such as language settings and location.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or to alert you when a cookie is being sent. However, disabling cookies may affect your experience on our website.

6. Your Choices and Rights

You have certain rights regarding your personal information, including:

  • Access: You have the right to request access to the personal information we hold about you.

  • Correction: You have the right to request correction of any inaccurate or incomplete personal information we hold about you.

  • Deletion: You have the right to request deletion of your personal information, subject to certain legal and contractual limitations.

  • Objection: You have the right to object to the processing of your personal information for certain purposes.

  • Marketing Opt-Out: You have the right to opt-out of receiving marketing emails and newsletters from us at any time. You can do this by clicking the “unsubscribe” link at the bottom of any promotional email.

  • Withdrawal of Consent: You have the right to withdraw your consent to our processing of your personal information at any time, subject to legal and contractual limitations.

  • Data Portability: You have the right to receive the personal data you’ve provided to us in a structured, commonly used, and machine-readable format and have the right to transmit those data to another data controller.

  • Complaints: You have the right to lodge a complaint with a supervisory authority if you believe we are not complying with data protection laws.

To exercise these rights, please contact us using the contact information provided below.

7. Children’s Privacy

Our website is not intended for children under the age of 18, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information.

8. Links to Third-Party Websites

Our website may contain links to third-party websites that are not under our control. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We recommend that you review the privacy policies of any third-party websites you visit.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. We will take appropriate measures to protect your information in accordance with this Privacy Policy, regardless of where it is processed.

10. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

EliteSkiGear
4527 Buena Vista Avenue
Oregon, United States
Phone: 541-610-0478
Email: info@eliteskigear.com
Website: eliteskigear.com